Covered Topics:
Digital marketing concepts:Key concepts,Planning
Web presence:Web presence options,Website considerations,Search engine optimisation
Social media setup:Social media platforms,Social media accounts
Social media management:Social media management services,Marketing and promotion activities,Engagement, lead generation and sales
Online marketing and advertising:Online advertising,E-mail marketing,Mobile marketing
Analytics:Getting started,Web analytics,Social media insights,E-mail marketing and online advertising analytics